Newspaper Ad for the Collegio

Our class was given a budget of $197 to create an ad for the school newspaper, The Collegio. It was understood our ad would be in black and white only because we were told it is an extra $200 to run your ad in color. So I used this formula to determine the cost for my ad.

   3 columns x 6 inches = 34.5 column inches, so,  34.5 column inches x $4 per column inch = $138 total

From there I needed to determine the size of my InDesign file.
    If 3 columns = 5.75" and my newspaper dimensions are 3 x 6, then my InDesign file = 5.75" s 6"

Target Audience:  
For this project I have more of a broad audience because my product can appeal to so many people and is being placed in a medium that is viewed by people of all age ranges and demographics. I have selected three broad target audiences to whom I would like to reach through this ad.      
           Non-Alumni,  Pittsburg residents who go to the Pitt State football games.
          Alumni who have families and friends that attend the football games.
                -Both with an independent annual income of at least $35,000
          Students of Pitt State

Call to Action:
To check out their website and come eat their food on November 12th at the Pitt State home football game.

Bitmap Image:

It was suggested by our instructor to use a bitmap image in our newspaper ad. It was challenging to decide which element to make the hand drawn piece with my ad due to the fact that I am representing an existing company and they already have their image set with their design. I decided to use most of their original work and then place in a drawing of a taco to create the visual element of the food that will be served. This of course is not a replica of their food, but begins the thought process for the reader. I actually printed a picture from the internet and then traced it with a black sharpy adding areas of detail as I thought necessary. Then I used the copy machine and increased its size by 200%, then used a scanner and scanned the larger image into the computer at a resolution of 800 to ensure the quality of the image when scaled later. We used a formula which told us that our bitmap images needed to be scanned with at least 680 resolution to ensure smooth lines and fine detail.  
(line screen is 85 so,   85 x 8 = 680) Once I opened my bitmap in photoshop I then saved it as an EPS file and check marked the transparent whites box so I was just saving the image not the white background.

Thumbnails:

 














Rough:

             

Bitmap image:

Final Collegio Ad:

* Big Truck Tacos' logo and explanation statement are property of Big Truck Tacos and is used here in a manner to promote their business.