Monday, November 21, 2011

Full Page Magazine Ad

I have decided to create a full page ad for the nook by Barnes & Noble in the magazine REALsimple.  My idea was to create a correlation between something that has many different pieces that we're used to seeing together and the many items that are placed together in the nook. I incorporated a custom Mac Tag that directs the readers to the comparison page of Barnes & Noble's website.


REAL Simple Magazine Specifications
Bleed    = T&B .25” | L&R .25”

Margin = T&B .75” | L&R .75”

Trim Size= 9” x 10.875”

Maximum Size for a single spread, including all marks and color bars and agency info       = 11” wide x 17” high

Images must be SWOP TR 05 Compliant and saved as TIFF or EPS

File Format Accepted = PDF/ x-1a, submit via Time Inc. Ad Portal

Color Mode: CMYK or Grayscale

Line Screen: 133 lpi /min. resolution 200 dpi

Printed Proof: No/ Virtual Proofing, submit a 3 Digital Proofs must be submitted and be accompanied by a digital check list and copy instructions found at www.direct2.TIME.com 

How to Submit a File: Via the Time Inc. Ad Portal

Fonts: Only use Type 1 or True Type fonts
Text containing thin lines, serifs, or small lettering should be restricted to one color

Cost: base price of $185,800 for a full-page ad per magazine. Price goes up if the ad is going to be placed in a high profile area!


THUMBS AND ROUGH











FINAL IMAGE

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