Variable Data Direct Mail Piece

WHAT: Cruises to Jamaica during the Winter months of the Midwest.

WHO(target audience):
1. Working Women
        age 30-35
        married
        with at least one child between the ages of 3-10
        has a combined net annual income with husband of at least $120,000
        enjoys exploring new places
        lives in an area where winter brings snow       
        who's immediate family members are capable of travel for many days at a time

2. Retired Women
       age 55-85
       enjoy interacting with people they may not know
       has disposable income through 401K and/or Social Security and/or Savings
       who enjoys exploring new places
       lives in an area where winter brings snow
       are capable of traveling for many days at a time

I feel these two groups are my ideal target audience. Women with younger children as well as retired women tend to enjoy travelling, but don't want the hassell of driving, finding hotels, eatting out, and planning activities along the way. Cruise ships offer an array of activities suitable for all age ranges and interests creating a desirable environment for anyone and they do the "driving".They also provide food at all times of the day allowing passengers to enjoy the day at their leasure instead of following a strict plan.    

Logo and Design:
Due to the fact that almost all the images of true cruise ships on the internet have copyrights. I chose to create a fake company which required me to make a logo for the company I would be representing, Wanderer Cruise Lines located in Huntingbeach, CA. I then selected my image, applied color to it, built text that fit my target audiences, and placed them accordingly.


Instructions and Excel Sheet:
Along with my 4 page InDesign file and PDF I also submitted a Word Doc with intructions explaining which words and images should be present on which page as well as an Excel Spreadsheet with the names, addresses, and applicable personal information of each person who would recieve my direct mail piece.

Final Product In Digital Form:
For the Younger age group:

For the Older age group:

 

Final Product In Printed Form:

image to come

Copyright Statement:
All images are used under the Fair Use Doctrine.